Prop 15 Toolkit
The resources you need for Election 2020
Proposition 15, the California Schools and Local
Communities Funding Act of 2020, is fair and balanced reform that
raises revenues to invest in schools and vital services for our
local communities.
Here you will find downloadable digital materials to support and help pass Prop 15 on November 3. Local unions may order some analog campaign materials too.
Flyers
This one-page flyer for Prop 15, also known as Schools and Communities First, is available in five languages. (Note: For bilingual communities, the non-English versions also include the English version.)
FAQs
What Will Prop 15 Do?
The basics of how Prop 15 works.
- FAQ as quick link from our Newsroom to share with members by email or text. This illustrated version divides the questions into four helpful categories for a quick read.
- FAQ (3pp)
If you need a paged version, use this pdf.
Prop 15 Will Help Small Businesses Grow
How Prop 15 will preserve our small businesses.
Infographic: Who is impacted by Prop 15?
- Does Prop 15 impact __________?
Learn how Prop 15 works in this visual two-page presentation.
Policy Briefs
FOR EDUCATION
- EDUCATION – (4pp)
Fixing California’s commercial property tax system will help fund our desperately underfunded schools and community colleges.
GENERAL
- General Policy Brief – Short (2pp)
- General Policy Brief – Longer (7pp)
Prop 15 is fair and balanced reform that raises revenues to invest in schools and vital services for our local communities. - Benefits for Small Businesses (2pp)
Exemptions, tax cuts, and leveling the playing field. (Single page in English combined with single page in Spanish)
SPECIFIC TOPICS
- AGRICULTURE
Prop 15 completely exempts agriculture and commercial agriculture from reassessment and provides new tax relief for farmers and agricultural producers. - ENVIRONMENT
Fixing California’s commercial property tax system will encourage smart growth, improve our environment, and fight climate change. - HEALTHCARE
Prop 15 improves public health, healthcare, and social services. - HOUSING
Fixing our commercial property tax system will help communities increase affordable and sustainable housing.
- WILDFIRES
Fixing our commercial tax system will help communities prepare for wildfires.
Revenue Estimates by County & District
Below you will find revenue briefs for the most populous counties in California. Each brief lists school and community college districts in the county and how much revenue Prop 15 will generate for each district.
- Alameda
- Butte
- Contra Costa
- El Dorado
- Fresno
- Kern
- Los Angeles
- Marin
- Merced
- Monterey
- Orange
- Placer
- Riverside
- Sacramento
- San Bernadino
- San Diego
- San Francisco
- San Joaquin
- San Luis Obispo
- San Mateo
- Santa Clara
- Santa Cruz
- Solano
- Stanislaus
- Tulare
- Ventura
Underassessed Properties by County
Underassessed Commercial Properties in California
Download this list of underassessed corporate properties,
beginning with two statewide examples, then followed by dozens of
individual examples county by county.
Graphics
AFT TOOLKIT
AFT has created dozens of social media graphics and many new Zoom backgrounds.
ZOOM BACKGROUNDS
PROP 15 LOGOS
- Download the Prop 15 logo as pdf
- Control-Click on the logo below to download the jpeg file from your browser.
Be a Smart Voter!
VOTER REGISTRATION & BALLOT INFO
The California Secretary of State is the official go-to place for info about the November 3 Presidential Election. The pandemic has led to several new developments, including every registered voter being sent a mail-in ballot.
- Use our summary guide to smart voting to make sure your mail ballot is counted.
CFT ENDORSEMENTS
- Use The Educators Choice online voter guide to get endorsements on your device, fast. Simply enter your address to get ballot endorsements customized to your local ballot with recommendations from the CFT and your AFT local union.
- Find CFT’s complete list of endorsements and guide to smart voting here.
CALIFORNIA VOTER GUIDE
- Official California Voter Information Guide (See page 22 for Prop 15)
Prop 15 Ballot Summary & Full Text
This is the official Prop 15 summary, as prepared by the California Attorney General, that you will see on your November 3 ballot.
“Increases funding for K-12 public schools, community colleges, and local governments by requiring commercial and industrial real property be taxed based on current market value, instead of purchase price. Exempts from taxation changes: residential properties; agricultural land; and owners of commercial and industrial properties with combined value of $3 million or less. Any additional education funding will supplement existing school funding guarantees. Exempts small businesses from personal property tax; for other businesses, provides $500,000 exemption. Increases property taxes on commercial properties worth more than $3 million providing $6.5 billion to $11.5 billion in new funding to local governments and schools.”
- Ballot Title & Summary in English, Spanish, Chinese and Vietnamese
- Full text of Proposition 15